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23 May, 2019
Fulbright New Zealand has a new logo and visual identity. Our refreshed Fulbright identity shows how the Fulbright Program innovates to meet complex global challenges and increase mutual understanding. It demonstrates Fulbright’s renewed commitment to its mission: to forge lasting connections, counter global misunderstandings, and help people and nations work together toward common goals.
The updated Fulbright identity better enables Fulbright’s broad network of alumni, supporters, and partners to attract the most talented and passionate applicants from all backgrounds from across New Zealand and America.
Input gathered from global Fulbright connections
To undertake the Fulbright brand strengthening work, the Fulbright Foreign Scholarship Board and the Fulbright Program’s Leadership at the United States Department of State’s Bureau of Educational and Cultural Affairs (ECA) gathered input from around the world – from Fulbright alumni, current Fulbright students and Scholars, private sector and NGO partners, binational commissions around the globe, leaders in higher education, potential Fulbrighters, and many others.
The new Fulbright logo and visual identity communicate the unique attributes that contribute to the Fulbright Programme’s impact around the world.
Brand elements
The three main brand elements and colours communicate the Fulbright brand and values succinctly and in a compelling way:
Educational and Cultural Exchange
International educational and cultural exchange programs for passionate and accomplished people of all backgrounds to study, teach, or pursue important research and professional projects in the United States and in more than 160 partner countries worldwide.
Lasting Connections
Lasting connections among your global network of scholars, alumni, global partners, and educational communities that lead to lifelong collaborations.
Mutual Understanding
Mutual understanding that counters misunderstandings and helps nations and people solve pressing problems and work together toward common goals.
Sustainable roll out in New Zealand
We are excited to begin using the new logo in Aotearoa to support our communications goals and the Fulbright New Zealand mission. The new logo is immediately in use on our digital channels and will be rolled out across our physical collateral in a sustainable way over the coming weeks.
